Submitting articles to article directories has been a mainstay of Internet marketers for many years as a means of link building and traffic generation for their websites. Recent changes to the way in which the major search rank sites has devalued the links coming from article submission sites, but there is still some value to doing high volume article submissions.
This article takes a look at the way in which article marketing still has its place in SEO strategies and in helping to improve the authority of sites, improving link anchor variation to better comply with certain algorithm constraints and also funneling traffic. If you're not using article submission to boost your own site's authority, you could be leaving a lot of free traffic and money on the table.
The Benefits of Article Submission to Directories
Using article submission sites and directories to submit articles to has been a long standing favorite method of boosting a website's authority, link profile and serp position. However, recent changes in Google's algorithm as well as the tightening up of the level of site quality that gets allowed to rank has greatly reduced the effectiveness of this strategy.
But that doesn't mean it has no place in a solid SEO strategy.
You can still use article submissions to send lots of varying anchors in links to a site in order to placate the Penguin algo updates. You can also use them to even out your balance of link anchors if you happen to be too heavy on certain keyword anchors.
Are You Using Article Submission for Your SEO Strategy?
You can use submitted articles in tiered structure linking strategies to send links to intermediary sites that themselves link to your main or money making sites. Or you can use them to send varied anchor links to web 2.0 properties such as free blogs etc.
This increases the authority of your intermediate sites which pass on that additional authority to your money sites without you worrying that the links are coming from poor relevance sites. Your intermediary sites act as a buffer so you're not directly sending so many links to your money generating site.
Using intermediary sites to soak up links from article submission sites and directories helps to reduce the number of physical links pointing at the site you want to rank in the SERPs without reducing the amount of link juice being passed to it. You get all the benefits without the potential for site penalization that you may suffer if you had all the links pointing at your main site.
So you see there is still a lot of mileage in using article submission to help rank sites in the SERPs. It just means you have to work a little smarter and not expect such rapid results as it used to.